Your partners, not your vendors

Creative Socio is a marketing agency and creative studio for the businesses of Inwood, Washington Heights, Fort Washington and Kingsbridge, the same businesses where we shop, eat and spend our time.

The agency opened in 2026. The experience goes back further.

The idea comes from seeing that the tools big brands use to sell rarely reach small businesses. Our goal is to combine technology with creativity to put them within reach and help keep those businesses open.

The name

Why “socio”

socio, cia
From Lat. socius.
m. and f. A person associated with one or more others for some purpose.
Diccionario de la lengua española, RAE (our translation)

And in Dominican Spanish: a trusted friend, a lifelong companion.

The word “socio” isn’t there for decoration. A vendor delivers and disappears. A partner, or a true friend, sits down with you, tells you the truth about what’s working and what isn’t, and stays to see the results.

In practice

  • One of the two of us comes to your business, always.
  • One of us answers the phone.
  • We come to your business any day, from 9 a.m. to 9 p.m., by appointment, so you don’t have to leave it alone.
  • What’s yours is yours: the domain, the data and the accounts.
  • You see the numbers even when they don’t favor us.

Where we come from

We didn’t start yesterday

Before Creative Socio, Raymond spent 10 years getting a product to sell while sitting silent on a shelf, competing against twenty others. More than 400 consumer products that reached Target, TJ Maxx, Walgreens and Best Buy: from concept to the package the hand picks up.

The question was always the same: why does this hand choose this and not that. It’s the same question we now bring to the business on the corner.

Today we answer that question with the neighborhood’s data: who lives here, how many people walk past your door and what people want, and how to get them to buy what you sell or offer.

Packaging for a USB charging cable, a portable lamp-charger and a power clip, in orange and white boxes Black and brown leather wallet boxes on display, with a closed black box in front Still from a product video: people walking down a white hallway, with a gray backpack in the foreground Boxes of decorative lights with Bluetooth speakers, with a sunset dinner printed on the packaging Store wall with dozens of charging cables and chargers from different brands hanging on pegs, with price and sale tags A model in a colorful knit sweater with a black tote bag on the shoulder, one leg lifted, against a gray-blue background

Who we are

Raymond Siri

Raymond Siri
Cofounder and director

Raymond has more than 20 years in marketing and audiovisual production; the last 10 developing products and packaging for electronics and household goods. He studied advertising and design in the Dominican Republic, and graduated in business and entrepreneurship in the United States.

He grew up in a family of merchants, so he knows from the inside what it weighs to keep a business open: payroll, inventory, the slow day and the decisions that have to be made anyway. He is practical and decides with data, not hunches.

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Kathy Siri

Kathy Siri
Cofounder and creative lead

Kathy knows what looks good, what looks bad and why. She studied interior design in New York and in the Dominican Republic, and it shows in how she looks at a business.

She thinks about the customer’s whole journey: where they come in, where they look and where they stop. Where something is placed changes what the customer sees and whether they come in. That is the difference between hanging a sign and placing it where it actually works.

She loves art, life and people.

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Designers and developers
A team we picked one by one

We work with designers and developers we select with care. We direct every project and answer for the result.

Suppliers
Printing, ads and more

For printing, ads and everything produced outside the studio, we choose the supplier that best serves the project and your business’s budget.

Let’s talk, no commitment

30 minutes, free, in person or by phone. You tell us about your business or project and we tell you whether we’re right for you.

Free conversation See everything we do