1. We understand your case
We talk for 30 minutes, free. If we need to look deeper, we tell you beforehand.
You get a written plan with prices and dates. Nothing starts without your approval.
The why before the what
Most people who sell ‘marketing’ in Uptown sell you the what: a post, a flyer, a screen, a logo. You pay, you get it, and nobody tells you whether it worked.
We start with the why. Before doing anything, we know what it’s for, what should change in your business and how we’ll measure it. We don’t sell services for the sake of selling: if there’s no why, it doesn’t get done.
That’s why we first understand your business and then we propose, and we don’t do the same thing for any two businesses. Below is how we work, what we know how to do and how it’s paid.
How we work
2. We produce what we agreed on
Designs, copy, photos, screens and menus, always in communication with you. One of the owners comes to your business, not a salesperson.
Two rounds of revisions included. If a third is needed, we tell you before charging for it.
3. We measure and adjust
If the work is meant to move something, we measure it from before: calls, reservations, reviews, visits.
On the agreed date you see the numbers, and what didn’t work gets adjusted. If you want, we keep going every month.
What we know how to do
This is the range of what we know how to do, not a package. A barbershop and a fish market don’t need the same thing: which of these is right for you comes from looking at your business. They’re ordered by what they aim to achieve. What you receive exactly (how many pieces, what size and by when) goes in your proposal.
Get found and get them in
For when people aren’t coming in. We work on what’s seen from the street and what shows up on the phone.
- Your brand: name, logo, colors and how it speaks, the same on the sign, on the package and on the phone.
- Real photos and video of your business.
- Facade, window and signs with few, clear messages.
- Printed material: posters, flyers and promotions.
- Events, openings and activities inside the shop.
- A complete, up-to-date Google profile, and presence in directories and in delivery and reservation apps.
- Getting found when someone searches in the neighborhood.
- Website and web applications
- Social media management, with a content calendar.
- Ads on Google, Facebook and Instagram, and on street screens, like LinkNYC.
What you should see: more people coming in, and knowing which piece brought them.
Get them to buy more
For when your customers spend very little. We work on what you sell and how it’s presented.
- Knowing which product or service earns you the most.
- New products or services, from development to launch.
- Combos, sizes and bundles.
- Pricing: how much to charge and how to show it.
- Packaging.
- Product photography.
- A short, orderly menu or catalog: what goes first and what’s left over.
- The customer’s path inside the shop: where they come in, where they look and where they stop.
- Displays, counter material and how the product is arranged.
- Screens with content scheduled by sales, hours and season.
- Your own online ordering, without delivery-app commissions.
What you should see: customers who decide faster and take more with every purchase.
Get them back and talking about you
For when people buy but don’t come back. It costs less to get a customer to return than to win a new one.
- Customer list: building it, keeping it up to date and sorting it by type of customer.
- Each customer’s history: what they bought and when.
- Text messages, email and WhatsApp.
- WhatsApp that answers the basics right away and passes the rest to you.
- Reminder calls and replies to missed calls.
- Online appointments, reminders and restock notices.
- Points programs, referrals and gift cards.
- Campaigns to bring back whoever stopped coming.
- Reviews: asking for them and answering them.
- Your name on every package, bag and uniform.
What you should see: more customers who repeat, and more reviews.
Know what works
For all three cases. Without numbers, every decision is a bet.
- Market and competition study in the area.
- A full review of the business: how you serve, how you operate and how you communicate.
- Mystery shopper and satisfaction surveys.
- Who buys from you, when and how much they spend.
- Sales by product, hour, day and season.
- Testing promotions and prices before investing big.
- Measuring results by campaign.
- Connecting your systems: register, loyalty, messages and screens.
- A dashboard where you see results every day.
- Web applications custom-made for the business.
What you should see: fast decisions backed by numbers: what to sell, to whom and when.
How it’s paid
Free conversation
30 minutes, in person or by phone.
Your proposal, in writing
Fees from $199 per project. We work by project, with no long-term contract. There’s no price list here because we don’t do the same thing for any two businesses. The price depends on what has to be done, how much has to be produced and what third parties charge. If your project calls for a market study, it goes here, with its price. You get a written proposal with the price of each service, what third parties charge itemized separately and a calendar with dates. Nothing starts without your approval.
Monthly follow-up
If you want to keep seeing what changed each month, we agree on it in your proposal, with its price.
Maintenance
Once the work is delivered, we can keep it up to date: make changes or produce something new. It’s optional and quoted separately.
Frequently asked questions
What is marketing good for?
To keep your sales up: so you can be found in the neighborhood and online, so people know what you sell and what you do, so the person who already bought from you comes back and so every sale leaves you more.
How much does it cost?
The 30-minute conversation is free. Our fees start at $199 per project. What third parties charge (printing, ads, etc.) is separate and at cost.
The exact price depends on what your business or project needs, and you see it in writing in the proposal before we start. Nothing is billed without your approval.
Do I have to pay for a study before starting?
No. It isn’t always needed. If your project calls for it, we tell you in the conversation and it goes into your proposal, with its price. Still, before doing anything we agree on what should change and how we’ll measure it.
Do I have to sign a commitment?
No. We work by project: each one is quoted in writing and you approve it before we start. When it ends, you decide whether we continue with another.
And after delivery?
If you want to keep seeing how it’s going, that’s the monthly follow-up, and we agree on it in your proposal. If something needs to change or something new needs to be produced, that’s maintenance and it’s quoted separately.
What if I already have someone managing my social media?
We can work with that person. If someone is already posting, what’s usually missing is knowing what to post and why.
And if what they’re doing already works, we’ll tell you.
What if I already have someone who does my graphics?
If you stay with that person, what you pay us for is creative direction and management: deciding what has to be done and checking that it turns out right. If we also do the production, you save that layer: the person who decides what has to be done directs whoever produces it directly, and you don’t have to explain it to anyone else.
Do I have to give you the passwords to my accounts?
No. We work with collaborator access: you remain the owner of everything and we come in with your permission. If we ever part ways, your accounts are still yours and we take nothing with us.
Who owns what we make?
You do, unless we’ve agreed on something different.
How do I know it worked?
Whatever can be measured is measured from before we start, and on the agreed date you see the numbers, whether they came out well or badly.
What happens if it doesn’t work?
We tell you. We measure from before we start, and on the agreed date we review with you what moved and what didn’t. We don’t charge you to repeat something we’ve already seen doesn’t work. And if we come to the conclusion that we’re not what your business needs, we’ll tell you that too.
Do you work outside Inwood, Washington Heights, Fort Washington and Kingsbridge?
Yes. Those four neighborhoods are the ones we know best, because that’s where we shop, eat and spend our time. Outside of them we work the same way, just without that advantage.
Start by knowing what’s going on
Before you pay anything, we talk for 30 minutes, free. You tell us about your business or project and we tell you whether we’re right for you.